CONNECTIVITY
E-commerce, tablets and smartphones lead to a constant development of the common working methods in our digital age. This applies to retailers and industrial applications alike. The implementation of digital technology like electronic price tags is lucrative for vendor and customer alike. The electronic price tag provides valuable information to the customer and offers the vendor an interactive platform to tailor offers and incentives to the customer’s individual preferences. This doesn’t reduce the interaction with the customer but improves it in matters of cost effectiveness and efficiency.
Customers nowadays are better connected, have higher expectations and take less time for their shopping experience due to the digital retail channels in e-commerce. Modern retailers see the sign of the times, scrutinize and redevelop own content and technologies to better serve their customers with better networking, information and support. All these challenges are met with intelligent electronic price tags.
Electronic shelf labels are developed for stability and longevity and therefore provide the ideal infrastructure to interconnect products, customers and retailers. The customer can access a separate page by tapping his smartphone to the NFC tag of the electronic shelf label and thus get additional information on the specific product, such as contents, origin and processing. And the best part is that the customer’s privacy is protected at all times.
The customer can now optimize his shopping route thanks to Geolocation, a service that connects a product with its fixed location in a store. With just a tap on a smartphone new products can be located in the store, the shopping cart can be managed and meanwhile latest rebates and offers are displayed together with possible loyalty rewards. Several additional services like content based marketing, social media integration or loyalty programs complete the portfolio. The implementation of electronic shelf labels upgrades your multichannel location into a true omnichannel experience and creates new ways to interact with your customer.